Ace & Taylor Overview

Ace & Taylor is a company that sells high-quality haircare and styling products, specially designed for women. These products, developed in collaboration with professional hairstylists and dermatologists, provide a salon-quality experience from the comfort of home.

Challenges

As a new brand in the Netherlands, Ace & Taylor aims to build genuine audience authority by collaborating with influencers to create UGC content and share it on their social media platforms. They initially tried a gifting campaign, expecting strong results. However, as newcomers to the industry, they realized the importance of obtaining original content from influencers—not only for use on their personal platforms but also to optimize paid ads effectively.

Solution

Skiplify helped Ace & Taylor identify the right UGC content creators with high engagement on social media. In collaboration with our client, we selected Nano and Micro influencers with healthy, wavy hair that aligned with the brand’s requirements. We also coordinated with influencers to post approved content, maximizing reach and engagement from their followers. This resulted in outstanding outcomes, providing high-quality content that Ace & Taylor effectively used in their ad campaigns.

Results

The UGC-focused strategy successfully generated high-quality content from influencers. We collaborated with 13 creators to produce approximately 40 pieces of content, including videos, images, and 10 engaging reels. This surge in UGC provided Ace & Taylor with an abundance of authentic testimonials, which are invaluable for future advertising campaigns.

The campaign helped Ace & Taylor achieve significant organic reach across the Netherlands. The content created by Nano and Micro-influencers resonated deeply with their audience, increasing engagement and strengthening trust in the brand.